We’ve been busy recently working on an advertising campaign for Scatterpic. With so many different Apps available for iPhone on the App Store, how can we stand out from the crowd and inform our customers about our app?

Well, there are a number of options open for iPhone app promotion. A popular choice seems to be advertising on websites that review apps. Other people go for spamming forums and blogs. Then, there’s a good old Google AdWords campaign. Each has their pros and cons, but our initial research shows that the cost of advertising would far outstrip the expected resulting direct sales. That’s probably because Scatterpic is such good value for money at just 99 cents!

Anyway, I digress. It doesn’t matter that we will loose money on a launch campaign. The important thing is to get the word out, and then let it spread. For example, if a few of you see the ad and purchase the app, hopefully you will do at least some of the following:

• Tell your friends about Scatterpic – they will then buy it too
• Blog about us or link to our website – increasing awareness and traffic to the website
• Write a review on iTunes – others will be given the confidence to buy, and Scatterpic will rush up the charts in iTunes and the App Store!

This entry was posted on Tuesday, August 30th, 2011 at 11:23 pm and is filed under App Development, iPhone Apps. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.